Privacy policy for customers

Last updated 5.9.2024

This Privacy Policy (hereinafter “Policy”) informs you why Ramirent Finland Ltd collects, uses or shares your personal data in connection with your customer relationship with Ramirent. Please read this Privacy Policy carefully.

1. Data controller

The data controller for your personal data in accordance with the applicable data

protection law is Ramirent (hereinafter together “Ramirent”, “we”, “us” or “our”). Ramirent Finland Ltd is responsible for ensuring that your personal data is processed in compliance with this Policy and applicable data protection laws.

Contact details of the data controller:

Ramirent Finland Ltd

Business ID: 2077956-8

Visiting address: Tapulikaupungintie 37, 00750 Helsinki

Postal address: POB 31, FI-00751 Helsinki

Contact details of the Data Protection Officer:

Niklas Heikkonen

Visiting address: Tapulikaupungintie 37, 00750 Helsinki

Postal address: POB 31, FI-00751 Helsinki

Email: tietosuoja@ramirent.fi

2. Collection of personal data

We may collect your personal data through different means, which are explained below. As a rule, the personal data processed by us is provided by you upon your rental of equipment from us, or otherwise being in touch with us (for example, through our website forms or customer service). We may also collect personal data

from external sources, such as publically available directories. The personal data we collect includes e.g. the following categories of data:

• General personal data, such as name, date of birth and identification number;
• Contact details, such as email address, address and phone number. From business customers, we may also collect relevant information concerning your position and contact details within the company you represent;
• Information relating to customer relationship, such as customer interaction, customer contacts and replies, billing and credit information and information on rental equipment; and
• Language preferences.

3. Purpose and legal basis for processing personal data

We process personal data for the following purposes:

Service provision and managing your customer relationship

The primary purpose of collecting your personal data is to provide our services to you and to manage and maintain the customer relationship between us and you/the company you represent. In this case, our processing of personal data is based on the contract between you/the company you represent and us.

Marketing

We may send you emails to inform you about new features of our services, ask you for feedback, or provide you other relevant information about our services. In this respect, processing of personal data is based on our legitimate interest to provide you relevant information about Ramirent and to promote our services to you. You may opt-out from marketing communications at any time.

User tracking

We use Leadoo’s tracking service to follow what users are doing on the site and combine this behavioral data with other data we can gather from e.g. chat interactions. Leadoo uses etag tracking in order to hook together the same users behavior over several sessions – in practice this works similarly to cookie based tracking. Please check out Leadoo Marketing Technologies Ltd’s Privacy Policy (https://leadoo.com/privacy-policy/) for more information on what is tracked and what your rights are. Leadoo works as the Processor and we work as the Controller for the data in terms of GDPR. You can stop the tracking by emptying your browser’s cache after the visit. For more on how Leadoo works as a GDPR compliant processor, see https://leadoo.com/privacy-policy-processor/

Service development and information security

We also process personal data to improve the quality of our services and to develop new ones. In these cases, the processing of personal data is our legitimate interest to ensure that we have sufficient and relevant information at hand to develop our services.

Billing related data

We also process personal data to fulfil our obligations under applicable accounting and tax laws. In these cases, the processing of personal data is based on mandatory legal provisions which require that we store certain data for accounting purposes.

4. Transfer and disclosures of personal data

We may disclose personal data to third parties:

• when permitted or required by law, e.g. to comply with requests by competent authorities or related to legal proceedings;
• when our trusted services providers provide services to us on behalf of us and under our instructions. We will control and be responsible for the use of your personal data at all times;
• if we are involved in a merger, acquisition, or sale of all or a portion of our assets; and
• when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

5. Transfer of personal data outside the EU/EEA

We do not transfer your personal data outside the EU or the European Economic Area.

6. Cookies

We also use cookies and other similar techniques on our website at www.ramirent.fi. Cookies are small text files placed on your device to collect and remember useful information, to increase the functionality of our website and to make it easier to use. We may also use cookies and other similar techniques for statistical purposes to compile anonymous, aggregated statistics thereof, concerning e.g. the use of the website, allowing us to understand how users use the website and improve user experience. You can set your web browser not to accept cookies, limit the use of cookies or remove cookies from the browser. However, as cookies are an important part of how our website works, limiting the use of cookies may affect the functionality of the website. 

For more information on the use of cookies, see our Cookie Policy

7. Retention of personal data

Your personal data will be retained only for as long as necessary to fulfill the purposes defined in this Policy. Most of your personal data will be retained during the course of you customer relationship with Ramirent. Some personal data might be retained after your customer relationship with us has ended, if required or allowed by applicable laws. For example, we keep accounting related documents for 6 or even 10 years. When your personal data is no longer required by law or rights or obligations by either party, we will delete your personal data.

8. Your rights

You have a right to access personal data we process about you. You may access, correct, update, change or remove your personal data at any time. However, please note that certain information is strictly necessary in order to fulfil the purposes defined in this Policy and may also be required by law. Thus, you may not remove such personal data.

You have a right to object for certain processing. To the extent required by applicable data protection law, you have a right to restrict data processing.

You have a right to data portability, i.e. right to receive your personal data in a structured, commonly used machine-readable format and transmit your personal data to another data controller, to the extent required by applicable law. 

Please send above-mentioned requests to us at tietosuoja@ramirent.fi

If you think there is a problem with the way we are handling your personal data, you have a right to file in a complaint to your national data protection authority in the EU/EEA. You can find contact details of here.

9. Security

We maintain reasonable security measures (including physical, electronic, and administrative) to protect personal data from loss, destruction, misuse, and unauthorized access or disclosure. For example, we limit access to personal data to authorized employees and contractors who need to know the information in the course of their work tasks. Please be aware that, although we endeavour to provide reasonable security measures for personal data, no security system can prevent all potential security breaches.

10. Changes to this policy

We may change this Policy from time to time. If we make any changes to this Policy, we will let you know it on our website at Privacy Policy, where you will also find the latest version of this Policy.

11. Contact us

If you have any questions regarding this Policy or the personal data we process about you, please contact us here.